Watermelon,
Apple,
Orange
–
these
are
just
some
of
the
popular
fruit
brands
that
we
know
and
love.
But
have
you
ever
wondered
how
the
names
of
these
brands
came
to
be? When
it
came
to
naming
their
brand,
fruit
vendors
often
chose
to
name
it
after
the
type
of
fruit
they
were
selling.
This
was
a
simple
and
straightforward
approach,
and
it
made
it
easy
for
customers
to
associate
the
brand
with
the
fruit.
The
name
would
also
convey
the
freshness
and
quality
of
the
fruit,
which
was
important
in
attracting
and
retaining
customers. However,
as
the
market
became
more
competitive,
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started
to
get
creative
with
their
branding.
They
began
to
incorporate
colors,
animals,
and
even
people
into
their
brand
names.
For
example,
Red
Delicious
Apples
and
Golden
Delicious
Apples
were
named
after
their
color
and
flavor.
The
Chiquita
banana
brand
used
a
memorable
animated
character
named
Miss
Chiquita
to
appeal
to
consumers. Another
trend
that
emerged
over
time
was
using
puns
or
wordplay
in
brand
names.
For
example,
the
JUICY
Fruit
brand
cleverly
emphasized
the
juicy
flavor
of
their
gum,
while
Fanta
used
a
play
on
the
word
“fantastic”
to
communicate
the
amazing
taste
of
their
soda. In
summary,
there
are
many
factors
that
influence
the
naming
of
fruit
brands,
including
simplicity,
creativity,
and
wordplay.
But
ultimately,
the
goal
is
to
create
a
brand
that
will
be
memorable,
catchy,
and
appealing
to
consumers.
So
next
time
you
pick
up
a
piece
of
fruit
with
a
catchy
brand
name,
think
about
the
story
behind
it.